Tag Archives: Twitter

“Doural Vintage”

4 Jun


Doural Presentes






Facebook & Twitter

Company Description

Doural is a high-segment Brazilian shop that sells imported Home Stuffs (kitchen furniture, pots, pans, bed set, etc). 


Increase the N° of Fan on their Facebook Page (280 Likes).

Prize Budget


The Idea

Create an action that could entertain fans and push them to share the page with all of their friends.

To achieve this goal I went trough client website to find the perfect prize for the promotion.

I did choose a vintage Coca-Cola glass set as I started to think that the promotion could be somehow connected with Coca-Cola (Strong Brand Value) and with the sixties (Strong Appeal).

Action Description

We published a photo on the Doural Facebook Page and we invited all the fans to comment using a vintage slang. Furthermore we invited participants to call all of their friends to “like” the comment, as the most liked pubblication would win the prize. During the action we planned a massive communication through Facebook and Twitter to gain visibility.


In 5 days we registered 29 entries. The number of fans reached 630 (+125%) and we had a total of more than 400 overall interactions (likes and comments). The average CPA during the action was less than $ 0,02.


The Promo has been successful due to Prize, Mechanic, Design and Communication. The right mix of these factors always helps to build effective marketing actions.

My Role

As Social Media Strategist I have been responsible for the Ideation, the Implementation, the Profanation and the Analysis of the promotion.

A special thank goes to Tamara C. (Content Manager, responsible for contents and texts), Marcelo C. (Art Director, responsible for the design) and Thaisa F. (Account, responsible for the communication with the client).


The Social Media Chain

30 May

That´s gonna be simple.

When you are about to post a (branded) content for your Facebook, Twitter or Tumblr keep in mind quality.

Your content represents your product. Are you willing to offer a low-quality product to your costumers? So why should you be willing to offer a poor content to them?

Nobody want to read a poor quality content. If nobody reads, nobody shares. If nobody shares you don´t get visibility. If you don´t get visibility you disappear. Simple as that, is the Social Media Chain.

Now the question is: what does high-quality content means?

There are two way to produce a content that actually has content:

  1. Post a content that can be re-used (and shared around);
  2. Post a content that entertain your Fans/Followers/Reader (and they´ll probably share it around).

Keep it valuable, nobody wants to read your bullshit about how magnificent your product is. You´re asking me to do something (like, retweet, reblog, etc.) so give me some value.

That´s it!

The Twitter Illusion

25 Jan

I love twitter and I love the way it makes me feel

I follow a lot of interesting people who tweet about stuffs I like (photography, football, social media, etc)

This week I’ve been a lot over there and I realized something interesting

Twitter is great to be constantly updated, it’s awesome in turning yourself into a spot in spreading news globally

In any case beside this I couldn’t see a real one-to-one interaction

I mean.. I did retweeted many interesting stuffs, I sent out (consistent) mentions and private messages to following and followers but I never EVER get an answer

What do this mean?

Twitter turn all of us into such a loudspeakers but I think people still use it in a very personal way

Users seems to read what they’re interested, to tweet what they want to and to walk away without caring about any interaction with nobody

It’s a choice obviously. BTW I see a huge unexploited potential behind this  lovely social network and I really hope that people will start to use it in a different way asap

I’ll certainly do


Social Media Revolution

20 Jan

Social Media are revolutionizing the whole media systems

I think we can’t talk anymore about Facebook, Twitter or LinkedIN just as “Social Media”

Nowadays, in fact, they’re proper stand alone media as TV, Radio and Magazines used to be. They are becoming a real alternative to the old ones.
Yesterday, for instance, I followed a 90′ football match entirely on Twitter.. Sone months ago my choice was limited to Tv and Radio. After the match I connected to Facebook and I get fresh news about stuffs I am interested in.. Some years ago I could do that just through expensive paper magazines.

That’s the revolution I am talking about.. I think we are such missing the point! “Social” is just one of the characteristics that define these new kind of media, the rest is all up to us.

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