Tag Archives: Social Media

How to set the Budget for a Facebook Campaign

7 Jun

Lately I´ve been dealing with an uncommon issue:

one of my clients didn´t know how much S/he would be willing to invest in order to run a paid campaign on Facebook.

I googled my problem several time but I couldn´t find any satisfactory answer. So then I chose to collect as many information as I could and try creating my own formula.

I´m pretty satisfied with my result, so I decided to share it here, in my blog.

The first think you´d to do is to calculate the absolute range for your ADS.

Ex.: If you want to run a paid AD over the Italian territory. Your range is 16.000.000 people.

Once you get the absolute range you can start targeting.

Ex: Target only Man, 18-24, Single, Interested in Football. Your new range is now 8.000.000 people (-50%).

The third step is to define an average CTR that you will use in order to calculate your budget. The average CTR (on Facebook), in my experience (this number may vary a lot, depending on product, market, target, etc.), is between 0,05% and 0,1%. So let´s set an average CTR at 0,075%.

You can now multiply your effective range (8.000.000) people times 0,075. The results (600.000) is the forecast of the clicks you´ll receive by running the AD.

Finally multiply your forecasted range (600.000 in this case) times the CPC that Facebook applies for your target (0,20 Euro in my case). The result (12.000 Euros in our example) is the actual budget you should suggest your client to invest. You can now add a 10% to feel safer and run a test period.

Any suggestion? Feel free to add your feedback, suggestions or offenses here below in the comment box!

Social Media Revolution

20 Jan

Social Media are revolutionizing the whole media systems

I think we can’t talk anymore about Facebook, Twitter or LinkedIN just as “Social Media”

Nowadays, in fact, they’re proper stand alone media as TV, Radio and Magazines used to be. They are becoming a real alternative to the old ones.
Yesterday, for instance, I followed a 90′ football match entirely on Twitter.. Sone months ago my choice was limited to Tv and Radio. After the match I connected to Facebook and I get fresh news about stuffs I am interested in.. Some years ago I could do that just through expensive paper magazines.

That’s the revolution I am talking about.. I think we are such missing the point! “Social” is just one of the characteristics that define these new kind of media, the rest is all up to us.

Facebook Pages Engagement. The 3S!

25 Nov

Effective Facebook pages create engagement and interaction.

If you’re not willing to spend the big bucks for a cool Facebook app, you can still pursue the objective through your page’s wall

It’s all about updates. You won’t need to write 20 posts a day. Write as much as it makes sense to do. What’s matter here isn’t quantity but quality. Follow the 3Ss:

  • Simple
  • Short
  • Social

Simple. As long as it still consistent with your page, chose a topic everybody has an opinion on. If you sell cars ask your fan which model they do prefer… don’t write about weird engines issues!

Short. Keep it short. If necessary write your post on twitter and then paste it into the Facebook update box. 140 characters is the way!

Social. Best way to get answers is by making questions. Try to end up your posts with a question and then look at the result!

This is a great example:

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