Tag Archives: Promotion

Friday Night Magic

23 Aug

Client

Casini Editore

Location

Italy

Platform

Facebook

Profanation

Facebook & Email

Company Description

Casini Editore (website) is a non-conventional Italian publishing house based in Rome (Italy).

Goal

Increase the N° of Fan (800 likes) and their interaction on company’s Facebook Page.

Prize Budget

5-15 $

The Idea

Create an action that would engage our fans and make them naturally share the company’s page with all of their friends.

To preserve consistence with company’s business we decided to give a book as prize for winners.

Action Description

We invited all the fans (and the newsletter subscribers) to write on the page the title of the book (picked from the client’s online catalogue) they would like to receive.

Furthermore we invited participants to call all of their friends to vote on the publication, as the most liked one would win the prize. Moreover one of the winner’s friends would have been drawn to win 5€ discount on his next purchase on the Casini’s online store.

Results

In 3 editions (3 days each) we registered 69 entries, 1050 interactions (likes+comments) and we increased the number of fans by 75%.

Considerations

The Promo has been successful due to prize, mechanic and communication. The easiness for the fans to chip in the promotion was essential to reach the above-mentioned results.

My Role

As Social Media Strategist I have been responsible for the Ideation, the Implementation, the Profanation and the Analysis of the promotion.

A special thank goes to Sara D. (Content, responsible for contents and texts) and to Joe C. (CEO, responsible for all the technical implementations such as dedicated web page and customized tab on the Facebook Page).

“Doural Vintage”

4 Jun

Client

Doural Presentes

Location

Brasil

Platform

Facebook

Profanation

Facebook & Twitter

Company Description

Doural is a high-segment Brazilian shop that sells imported Home Stuffs (kitchen furniture, pots, pans, bed set, etc). 

Goal

Increase the N° of Fan on their Facebook Page (280 Likes).

Prize Budget

<10$

The Idea

Create an action that could entertain fans and push them to share the page with all of their friends.

To achieve this goal I went trough client website to find the perfect prize for the promotion.

I did choose a vintage Coca-Cola glass set as I started to think that the promotion could be somehow connected with Coca-Cola (Strong Brand Value) and with the sixties (Strong Appeal).

Action Description

We published a photo on the Doural Facebook Page and we invited all the fans to comment using a vintage slang. Furthermore we invited participants to call all of their friends to “like” the comment, as the most liked pubblication would win the prize. During the action we planned a massive communication through Facebook and Twitter to gain visibility.

Results

In 5 days we registered 29 entries. The number of fans reached 630 (+125%) and we had a total of more than 400 overall interactions (likes and comments). The average CPA during the action was less than $ 0,02.

Considerations

The Promo has been successful due to Prize, Mechanic, Design and Communication. The right mix of these factors always helps to build effective marketing actions.

My Role

As Social Media Strategist I have been responsible for the Ideation, the Implementation, the Profanation and the Analysis of the promotion.

A special thank goes to Tamara C. (Content Manager, responsible for contents and texts), Marcelo C. (Art Director, responsible for the design) and Thaisa F. (Account, responsible for the communication with the client).

HOW TO: Build a successful promotion on Social Media

31 May

When you´re planning a Promotion on any Social Media, think carefully. You don´t want to throw away your money, do you?

The first thing you need to do (in order to create a successful promotion)  is a checklist highlighting:

Objective – What results do you want to achieve? Brand Awareness, Sales, Fans/Followers, Traffic… Whatever your final goal is, think carefully, narrow your goals and define one precise objective.

Medium/Media – Chose the right medium it helps you to reach the right audience.  Twitter, Facebook, Tumblr, Foursquare. All of them have different characteristics, chose the one that better fits your goal.

Propagation – What media mix will you use to spread your promotion around? That strongly depends on what your audience is.

Prize – The prize is a critical path to success. It doesn´t have to be expensive but it must fit your audience´s expectations. Consider the value as an aggregate. What does really matter for your costumers? Ask yourself this question and give them what they really care about!

Once your checklist is done you can be creative and think in a cool mechanic for your promotion. When you´re writing down the rules for your promotion keep in mind:

Be simple: Nobody wants to do a pike jump to win a banana peel;

Don´be Restrictive: Your goal is visibility, the more people will chip in the promotion, the best the result!

Unfortunately it doesn´t exist any golden rule to turn your promotion into a case. What you can really do is to plan the right things at the right time and you´ll get good results. If you´re lucky too, your promotion will go virally and you´ll become rich and famous!

Have fun 🙂

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