Social Media Revolution

20 Jan

Social Media are revolutionizing the whole media systems

I think we can’t talk anymore about Facebook, Twitter or LinkedIN just as “Social Media”

Nowadays, in fact, they’re proper stand alone media as TV, Radio and Magazines used to be. They are becoming a real alternative to the old ones.
Yesterday, for instance, I followed a 90′ football match entirely on Twitter.. Sone months ago my choice was limited to Tv and Radio. After the match I connected to Facebook and I get fresh news about stuffs I am interested in.. Some years ago I could do that just through expensive paper magazines.

That’s the revolution I am talking about.. I think we are such missing the point! “Social” is just one of the characteristics that define these new kind of media, the rest is all up to us.


Words Cost Money

30 Nov

Words do cost a lot.
When we write something, we want someone to read it. But people like to get straight to the point.
Nobody has time to lose. Time is money. Twitter taught us that 140 characters are (pretty) enough to express ourselves.

Whether you’re trying to tell a story, to report a news or to sell something, weigh your words and don’t waste your readers’ attention.

Let’s do an example. If you pay 0,10 € cpc, every extra word, every useless adjective or adverb, you lose 1 reader. So think about it… are you willing to pay 1€ for 10 words that don’t add any value to your post?

I won’t be.

Here’s a useful exercise you can do to improve your style:

  • Think about your USP (just one thing you’ll focus your post on)
  • Draw a map with all the related topic you’ll touch in your post
  • Write your post on a piece of paper
  • Cut down all the adjectives
  • Shorten the sentences

Invest your time, don’t waste your readers’ one!

Facebook Pages Engagement. The 3S!

25 Nov

Effective Facebook pages create engagement and interaction.

If you’re not willing to spend the big bucks for a cool Facebook app, you can still pursue the objective through your page’s wall

It’s all about updates. You won’t need to write 20 posts a day. Write as much as it makes sense to do. What’s matter here isn’t quantity but quality. Follow the 3Ss:

  • Simple
  • Short
  • Social

Simple. As long as it still consistent with your page, chose a topic everybody has an opinion on. If you sell cars ask your fan which model they do prefer… don’t write about weird engines issues!

Short. Keep it short. If necessary write your post on twitter and then paste it into the Facebook update box. 140 characters is the way!

Social. Best way to get answers is by making questions. Try to end up your posts with a question and then look at the result!

This is a great example:

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